Update: 20.02.2023
Last week: 6 week 2023 (06.02.2023 - 12.02.2023)
Last full month: January 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 814 | 1.1% | 50.5% | 2.8 | 842 564 | 1.9% | 80.5% | 2.1 | -4.6% |
| MoM | 8 582 | 26.3% | 51.7% | 5.5 | 3 911 996 | 31.0% | 80.9% | 4.1 | 12.8% |
| YTD | 11 381 | -22.3% | 50.9% | -1.4 | 5 214 754 | -19.3% | 80.5% | 0.1 | -20.2% |
| MAT | 103 118 | -12.4% | 52.4% | -2.6 | 48 468 333 | 3.1% | 81.3% | 0.9 | -8.1% |
| KAPSIKAM | |||||||||
| WoW | 16 457 | -7.1% | 2.7% | -0.1 | 6 530 626 | -7.8% | 2.8% | -0.1 | -3.2% |
| MoM | 80 073 | -19.2% | 2.9% | -0.4 | 31 731 332 | -17.2% | 3.0% | -0.3 | -8.6% |
| YTD | 106 590 | -21.6% | 2.9% | 0 | 42 311 723 | -23.9% | 3.0% | -0.3 | -21.1% |
| MAT | 1 015 063 | -3.3% | 2.7% | 0.1 | 412 201 934 | -4.3% | 2.8% | -0.2 | -6.2% |
| MILDRONATE | |||||||||
| WoW | 51 310 | -5.6% | 13.8% | 0.3 | 36 528 627 | -5.6% | 13.9% | 0.1 | -6.4% |
| MoM | 226 648 | -17.7% | 13.4% | -1.2 | 161 162 222 | -14.9% | 13.8% | -0.9 | -10.5% |
| YTD | 308 629 | -51.5% | 9.7% | -4 | 219 607 688 | -18.4% | 11.5% | 0 | -31.6% |
| MAT | 4 076 547 | -16.2% | 12.6% | -1.3 | 2 656 493 232 | 35.6% | 13.8% | 2.4 | -7.3% |
| SULFARGIN | |||||||||
| WoW | 1 889 | -4.6% | 0.6% | 0 | 1 041 887 | -3.3% | 0.9% | 0 | -3.2% |
| MoM | 9 075 | -3.0% | 0.7% | 0 | 4 932 129 | -5.0% | 1.0% | 0 | -4.7% |
| YTD | 11 974 | -37.3% | 0.7% | -0.3 | 6 525 525 | -29.8% | 1.0% | -0.3 | -13.2% |
| MAT | 136 612 | -16.8% | 0.8% | -0.1 | 72 379 536 | -9.7% | 1.1% | -0.1 | -8.7% |
| VIPROSAL | |||||||||
| WoW | 13 898 | -0.9% | 2.2% | 0.1 | 5 068 756 | -1.3% | 2.1% | 0 | -3.3% |
| MoM | 64 070 | -13.0% | 2.2% | -0.1 | 23 821 763 | -13.4% | 2.1% | -0.1 | -8.8% |
| YTD | 85 746 | -50.6% | 2.2% | -1.3 | 31 717 218 | -53.5% | 2.1% | -1.7 | -22.2% |
| MAT | 1 050 133 | -18.3% | 2.7% | -0.4 | 419 538 364 | -14.1% | 2.7% | -0.5 | -6.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 11 381 | -22.3% | 50.9% | -1.4 | 5 214 754 | -19.3% | 80.5% | 0.1 | -20.2% |
| KAPSIKAM | 106 590 | -21.6% | 2.9% | 0 | 42 311 723 | -23.9% | 3.0% | -0.3 | -21.1% |
| MILDRONATE | 308 629 | -51.5% | 9.7% | -4 | 219 607 688 | -18.4% | 11.5% | 0 | -31.6% |
| SULFARGIN | 11 974 | -37.3% | 0.7% | -0.3 | 6 525 525 | -29.8% | 1.0% | -0.3 | -13.2% |
| VIPROSAL | 85 746 | -50.6% | 2.2% | -1.3 | 31 717 218 | -53.5% | 2.1% | -1.7 | -22.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 103 118 | -12.4% | 52.4% | -2.6 | 48 468 333 | 3.1% | 81.3% | 0.9 | -8.1% |
| KAPSIKAM | 1 015 063 | -3.3% | 2.7% | 0.1 | 412 201 934 | -4.3% | 2.8% | -0.2 | -6.2% |
| MILDRONATE | 4 076 547 | -16.2% | 12.6% | -1.3 | 2 656 493 232 | 35.6% | 13.8% | 2.4 | -7.3% |
| SULFARGIN | 136 612 | -16.8% | 0.8% | -0.1 | 72 379 536 | -9.7% | 1.1% | -0.1 | -8.7% |
| VIPROSAL | 1 050 133 | -18.3% | 2.7% | -0.4 | 419 538 364 | -14.1% | 2.7% | -0.5 | -6.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 814 | 1.1% | 50.5% | 2.8 | 842 564 | 1.9% | 80.5% | 2.1 | -4.6% |
| KAPSIKAM | 16 457 | -7.1% | 2.7% | -0.1 | 6 530 626 | -7.8% | 2.8% | -0.1 | -3.2% |
| MILDRONATE | 51 310 | -5.6% | 13.8% | 0.3 | 36 528 627 | -5.6% | 13.9% | 0.1 | -6.4% |
| SULFARGIN | 1 889 | -4.6% | 0.6% | 0 | 1 041 887 | -3.3% | 0.9% | 0 | -3.2% |
| VIPROSAL | 13 898 | -0.9% | 2.2% | 0.1 | 5 068 756 | -1.3% | 2.1% | 0 | -3.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 8 582 | 26.3% | 51.7% | 5.5 | 3 911 996 | 31.0% | 80.9% | 4.1 | 12.8% |
| KAPSIKAM | 80 073 | -19.2% | 2.9% | -0.4 | 31 731 332 | -17.2% | 3.0% | -0.3 | -8.6% |
| MILDRONATE | 226 648 | -17.7% | 13.4% | -1.2 | 161 162 222 | -14.9% | 13.8% | -0.9 | -10.5% |
| SULFARGIN | 9 075 | -3.0% | 0.7% | 0 | 4 932 129 | -5.0% | 1.0% | 0 | -4.7% |
| VIPROSAL | 64 070 | -13.0% | 2.2% | -0.1 | 23 821 763 | -13.4% | 2.1% | -0.1 | -8.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs